Determining the market attractiveness of client IP and identifying its most compelling applications

Beyond the well-accepted practice of intra-industry licensing and cross-licensing agreements, some of the most lucrative licenses involve deployment of intellectual property across traditional industry lines and applications.  But which markets, applications and possible licensees would benefit most from a client’s intellectual property without becoming competitive threats? 

IP Resources researches and identifies new and existing non-competitive applications in other markets and industries, as well as candidate companies within them that may derive value from the client’s intellectual property.  We have created a structured yet efficient process to address this subjective task that involves both primary and secondary research, including use of our own network of industry and technology domain experts.  We specialize in M&A evaluations and private counsel to capital market investors regarding technology competitive strengths and market adoptability issues. 

Our team meets under non-disclosure with the client and its technical representatives to individually review its patents and other intellectual property of interest.  During this review we discuss and clarify claims, technical details, applications and other relevant issues with the originator or appropriate technical representative.  To complete the assessment, we grade the attractiveness and overall marketability of each individual technology according to a schedule of weighted evaluation criteria consistent with industry best practices.

The deliverable is a comprehensive opinion of IP appeal and marketability by industry and application, including strategic recommendations on moving forward, all backed by supporting market research and analysis.                                                                                                                   

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