Providing
complete licensing solutions -- from identifying potential licensees
to negotiating final terms
Based on a thorough understanding of the client’s
intellectual property, its value and its market appeal, IP Resources
identifies and prioritizes non-competitive licensing candidates
using a disciplined, systematic process.
This process addresses vertical industry/application market
need, company business strategy and culture, industry presence and
financial strength, competitive position, and similar subjective,
intangible factors. Guided
by these findings, we evaluate licensing strategy alternatives and
create a proposed approach to market the intellectual property in
question, including an evaluation of key trade-offs and other
material issues.
Once the proposed licensing strategy has been presented to,
modified if necessary, and then approved by the client, we implement
the active marketing phase. The
IP Resources team follows the highest ethical and professional
standards throughout, representing our clients’ intellectual
property fairly, accurately and in the best possible light.
The process begins with identifying and establishing contact
with the appropriate representatives of candidate licensing
prospects as prioritized by the agreed-on criteria from the
licensing strategy adopted.
It continues through the various stages of negotiations as
dictated by the proposed license framework and related issues under
discussion. Our team
has many years of experience working with executive management
across a variety of industries and technologies from both a licensee
and licensor perspective.
We work closely with our clients to coordinate our IP
marketing activities with their legal, financial and professional
staffs, and respect their procedures and preferences regarding
negotiation. The client
is involved in the process to the degree it desires, and is kept
continually informed of progress in any event.
As a general rule, the IP Resources team negotiates all
essential licensing terms including the license grant, fees and
royalties, exclusivity, field of use, improvements, grantbacks and
technical assistance provisions to the point at which a Memorandum
of Understanding (MOU) is ready for signatures.
At that time the deal is normally turned over to the
client’s legal team to draft the final license agreement, with IP
Resources on call as needed.
When to Call
Contact IP Resources if you don’t have the experience,
resources or inclination to take on the complex, time-consuming task
of actively marketing and licensing your IP outside of your core
markets. We are
motivated to maximize your licensing revenues since part of our
compensation comes from a success fee.
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