Determining the potential market value of a specific piece of IP, who can and might use it, and how 

Beyond the well-accepted practice of intra-industry licensing and cross-licensing agreements, some of the most lucrative and mutually beneficial licenses involve deployment of intellectual property across traditional industry lines and applications.  Thus a major determinant of IP value beyond its use in the client’s own industry is how attractive it is to would-be licensees elsewhere.  But who are the best potential licensees for a given technology, where are they, and just how interested might they be?  

We can help if you are not sure of the potential utility and benefit of one or more of your patents, but suspect they may indeed offer significant value, or if you are simply dissatisfied with your current inter-industry licensing revenues.    more...

Establishing an objective, market-driven measure of IP value

Perhaps the greatest continuing need that both technology-based corporations and capital market investors share is for competent, objective, yet affordable valuation of their intellectual property.  IP Resources can provide two levels of valuation for a given patent or technology asset.  Both employ as a baseline the Technology Risk/Reward Unit (TRRU ®) valuation algorithm developed by the Patent & License Exchange (Pl-x^sm) which is based on the Black-Scholes call option pricing formula.

Call us if your IP valuation data are outdated, based on crude approximations or perhaps even nonexistent, or if you need to complete a valuation after a merger or acquisition or (for venture capitalists) prior to making a capital commitment or (for money managers) when you are contemplating a significant private placement investment.  more...

Researching, identifying and engaging potential licensees, then negotiating (or helping to negotiate as clients prefer) winning license agreements

Based on a thorough understanding of the client’s intellectual property, its value and its market appeal, IP Resources identifies and prioritizes licensing candidates using a disciplined, systematic process.  The process addresses vertical industry/application market need, company business strategy and culture, industry presence and financial strength, competitive position, and similar subjective, intangible factors.  Guided by these findings, we evaluate licensing strategy alternatives and create a proposed approach to market the intellectual property in question, including an evaluation of key trade-offs and other material issues.

Contact us if you don’t have the experience, resources or inclination to take on the complex, time-consuming task of actively marketing and licensing your IP.   more...

Helping clients strategically evaluate and actively manage their intellectual property against specific objectives 

Large companies with a high degree of autonomy among their business units often lack a clear picture of exactly what IP they own and what its status is.  Complicating that, patents and intellectual property within a given organization are usually highly diverse – of differing patent lifetimes, maturities (with respect to technologies), applications, degrees and broadness of market appeal, etc.  Further, IP usually resides in different forms and in different organizations and locations, with no individual responsible for its active management in terms of protecting its worth and optimizing its revenue potential.

We can help if you do not have a credible up-to-date inventory and assessment of patents, patentable IP under validation and unused trade secrets convertible to current revenue, or if you are simply uncertain of just what intellectual property you have, its value, its location, or even its very existence, yet feel you may be missing significant revenue opportunities.   more...